
The WealthTech Podcast
The WealthTech Podcast is bi-monthly family office technology and best practices focused podcast hosted by family office technology expert Mark Wickersham. Each episode Mark interviews the movers and shakers in the wealth management industry sharing their years of experience and insights into the topics that are important to the industry. The podcast is produce by Brad Oliver.
The WealthTech Podcast is brought to you with the generous support of Risclarity. Risclarity fills in the technology gaps family wealth firms face when serving the complex needs of ultra-high net worth individuals and families.
Disclaimer
The information provided on The WealthTech Podcast is for informational and educational purposes only and should not be construed as financial, legal, or investment advice. All opinions expressed by guests and hosts are their own and do not reflect the views of their employers, affiliated organizations, or sponsors.
The WealthTech Podcast makes no representations as to the accuracy or completeness of any information shared and assumes no liability for any errors or omissions.
The WealthTech Podcast
The Family Office Project: People, Process, and Technology | Jon Carroll
In this episode of The WealthTech Podcast, host Mark Wickersham reconnects with industry veteran Jon Carroll, former CEO & founder at Family Office Metrics and now with Jon Carroll & Family. Jon is a longtime leader in the family office space.
Together, they explore:
- The launch of The Family Office Project and Jon’s mission to give back to the community through shared knowledge and content.
- How family offices can best leverage consulting and outsourcing to strengthen operations and focus on their core strengths.
- Why benchmarking, compensation, and KPIs matter for long-term sustainability.
- The growing role of AI and data management in shaping the future of family office technology.
- Lessons learned from Jon’s decades of experience, including the evolution of multifamily offices and where the industry is headed next.
About Jon Carroll
Jon Carroll is a family office expert and veteran who has spent over 30 years advising hundreds of family members, family business owners, trustees, and family office executives on how to grow, improve, transform, and govern their single family office. In 2023 Jon received the PAM Lifetime Achievement Award.
Jon’s sole focus is strategic business advisory to family offices. When he’s not helping families, Jon enjoys exploring his new hometown of Lisbon, Portugal, traveling Europe with his wife and spending time with his granddaughters.
About Jon Carroll + Family
Jon Carroll + Family is a boutique advisory firm supporting the family office industry. Founded by family office veteran Jon Carroll and his daughter Liz Loulan They focus on supporting family enterprises through strategic advisory, board memberships and marketing.
About The WealthTech Podcast:
The WealthTech Podcast is a bi-monthly interview series hosted by Mark Wickersham. Each month we present conversations with various industry leaders that focuses on the challenges family wealth firms face with technology, people and process. The podcast is produced by Brad Oliver.
The WealthTech Podcast is brought to you by the generous support of Risclarity. Risclarity fills the technology gaps family wealth firms face when serving the complex needs of ultra-high net worth families.
Disclaimer
Information provided is for educational purposes only. Opinions expressed and estimates or projections given are as of the date of the presentation there is no obligation to update or provide notice of inaccuracy or change.
The WealthTech Podcast Transcript
Host: Mark Wickersham
Guest: Jon Carroll
00:00:05.120 --> 00:00:16.740
Mark Wickersham: All right. Here we are on The WealthTech Podcast, I'm excited for this conversation kind of getting the band back together. You know, as as maybe some of the listeners may not know.
00:00:16.780 --> 00:00:28.650
Mark Wickersham: Jon and I used to work together back in the day. It's Family Office Metrics. So it's nice to reconnect and to have a chance to catch up.
00:00:29.010 --> 00:00:43.190
Mark Wickersham: And I know this conversation is gonna be great so why don't we just start off? Let's talk about Jon Carroll and family, and what's going on with that? I think there's a rumor, Jon, that you were retired, but I think that was a short lived. Rumor.
00:00:43.680 --> 00:00:45.380
Mark Wickersham: What is going on with
00:00:46.050 --> 00:00:49.470
Mark Wickersham: Jon Carroll and family. The new organization.
00:00:49.470 --> 00:00:58.619
Jon Carroll: Yeah. Well, well, thanks. Thanks for that. Intro mark. And yeah, Jon Carolyn family is basically Jon Carroll here, and Liz Luland there
00:00:58.730 --> 00:01:02.829
Jon Carroll: on your screen, and then also Liz's husband, Clayton, Luland.
00:01:03.200 --> 00:01:11.880
Jon Carroll: and Clayton, along with Liz, did work at Family Office Metrics, you know, with me and others, including you for a while.
00:01:13.940 --> 00:01:19.130
Jon Carroll: And you know I did, after my experience at Ey.
00:01:19.710 --> 00:01:22.849
Jon Carroll: decide to, you know, retire, and we move to Portugal.
00:01:23.260 --> 00:01:25.060
Jon Carroll: So that was that was sort of the big
00:01:25.150 --> 00:01:28.929
Jon Carroll: turning point for us. We sold the house and everything in in Florida, and
00:01:29.370 --> 00:01:31.760
Jon Carroll: and picked up and moved.
00:01:32.385 --> 00:01:36.030
Jon Carroll: To Lisbon, Portugal, where we are living now. And
00:01:38.030 --> 00:01:39.253
Jon Carroll: after I did that
00:01:39.580 --> 00:01:48.550
Jon Carroll: I got called by some people I got called by, you know 3, 3, or 4 different offices asking me, could you know, could I help them on this, that the other thing? And
00:01:48.810 --> 00:01:57.370
Jon Carroll: and you know all of the assignments sounded interesting, and were fitting in with my allocation of time. That I wanted to give
00:01:57.620 --> 00:02:01.020
Jon Carroll: away from, you know, spending time with my family
00:02:01.130 --> 00:02:01.850
Jon Carroll: so.
00:02:03.540 --> 00:02:07.820
Jon Carroll: that that went on, you know, really, until earlier this year.
00:02:08.620 --> 00:02:13.719
Jon Carroll: And in fact, one of the relationships is continuing.
00:02:14.200 --> 00:02:14.945
Jon Carroll: And
00:02:16.670 --> 00:02:34.450
Jon Carroll: you know, I was talking to Liz and I just you know I said, Liz. You know it'd be great to do something with you and Clayton again. I mean, I don't know what it is, Mark. But we I just I said, you know, I really I'd love to get back working. And so we talked about it because Liz has her own consulting practices, you may know, and she can say a few words about. But
00:02:34.540 --> 00:02:42.990
Jon Carroll: after she left the Ui because EY bought Family Office Metrics, and then I worked over there for 6 years. Liz worked there for a couple 3 years. Something like that.
00:02:43.090 --> 00:02:52.239
Jon Carroll: She went off and started her own practice, and has been, you know, successful doing digital marketing. As I said, you know, there's got to be a way that we can kind of put these things together in something called
00:02:52.320 --> 00:02:57.200
Jon Carroll: Jon Carroll and family. So what we've got is we've got sort of 2
00:02:58.728 --> 00:03:03.889
Jon Carroll: tracks going. One is Jon Carol family, where you do some consulting advisory work.
00:03:04.950 --> 00:03:10.660
Jon Carroll: And really, you know, Mark, our, our focus has always been on people process technology
00:03:10.690 --> 00:03:15.910
Jon Carroll: in the family office, whether it be single family office or multifamily office or advisor.
00:03:16.350 --> 00:03:17.610
Jon Carroll: a trust company.
00:03:18.170 --> 00:03:24.340
Jon Carroll: And then the other track is what we're what we're calling the family office project, which is really going to be content.
00:03:24.620 --> 00:03:25.860
Jon Carroll: oriented.
00:03:25.960 --> 00:03:27.730
Jon Carroll: And
00:03:28.730 --> 00:03:30.200
Jon Carroll: you know I was reading I
00:03:30.520 --> 00:03:35.900
Jon Carroll: I'm not as faithful as I should be, but I was reading LinkedIn today, and you know, Linda Mack
00:03:36.280 --> 00:03:41.539
Jon Carroll: every day, it almost, I think, every day, you know, publishes some sort of
00:03:41.640 --> 00:03:47.800
Jon Carroll: aphorism or saying, and today's saying, today's saying was. The meaning of life is to find your gift.
00:03:48.080 --> 00:03:51.480
Jon Carroll: and the purpose of life is to give it away.
00:03:51.820 --> 00:03:53.290
Jon Carroll: And you know
00:03:53.690 --> 00:04:03.970
Jon Carroll: that just is exactly kind of summarize how I'm feeling about this project, because it's not like I need to do this, but I want to do it, and I want to contribute
00:04:04.240 --> 00:04:13.560
Jon Carroll: to the broader body of knowledge for our community. And that's what's driving me. And that's what's really driving the content business.
00:04:13.740 --> 00:04:15.940
Jon Carroll: the family office project.
00:04:32.150 --> 00:04:33.360
Mark Wickersham: Tell me a little bit.
00:04:34.010 --> 00:04:39.534
Jon Carroll: When you have an opportunity mark to to get the band back together, as you say.
00:04:40.090 --> 00:04:54.019
Jon Carroll: You know you got to jump at it. I mean, I'm obviously not getting any younger. So this is a great, this just feels great to me, and I'm super happy and super excited about the things, because we've talked about quite a few things. We'll go through some of that with you today
00:04:54.240 --> 00:04:58.900
Jon Carroll: about what we're working on and what we'd like to do in the future.
00:11:09.880 --> 00:11:21.930
Mark Wickersham: I think that's a great example. Jon, I just want to circle back a little bit before we kind of dive a little bit deeper on some of the family office related matter. But the family office project
00:11:22.270 --> 00:11:24.580
Mark Wickersham: you got me, I mean. Tell me more.
00:11:25.030 --> 00:11:25.560
Jon Carroll: Yeah.
00:11:26.780 --> 00:11:27.820
Mark Wickersham: I think it is a good name.
00:11:29.110 --> 00:11:29.954
Jon Carroll: So.
00:11:31.400 --> 00:11:35.089
Jon Carroll: you know my wife told me over the years, Jon, you should write a book.
00:11:35.180 --> 00:11:43.989
Jon Carroll: You should write the book. You know what you've done. All the availability experiences work with hundreds of family offices and and trustees and
00:11:44.040 --> 00:11:45.930
Jon Carroll: executives. You should write the book
00:11:46.170 --> 00:11:48.250
Jon Carroll: well. The book has been written.
00:11:48.690 --> 00:11:50.680
Jon Carroll: but by a number of people you know not.
00:11:51.040 --> 00:11:53.990
Jon Carroll: Kirby Rossblock has written a great book
00:11:54.040 --> 00:12:05.190
Jon Carroll: about the family office, and when I read, I think, some posts by Kirby at 1 point, saying, You know, it was like 3 years start to finish when I started the thing, and then when it finally
00:12:05.220 --> 00:12:12.940
Jon Carroll: hit the shelves or hit Amazon. It was like 3 years had gone by, and I realized, you know, hey, I'm a little bit older. I may not have 3 years.
00:12:12.980 --> 00:12:14.190
Jon Carroll: so.
00:12:14.190 --> 00:12:15.920
Mark Wickersham: Don't say it, Jon, don't say it.
00:12:16.851 --> 00:12:20.089
Jon Carroll: I think if I say it enough, I'm gonna outlive it. How about that?
00:12:20.090 --> 00:12:20.500
Mark Wickersham: There you go!
00:12:23.100 --> 00:12:24.320
Jon Carroll: You know, I figured.
00:12:24.720 --> 00:12:26.780
Jon Carroll: why don't I do something that's immediate?
00:12:27.280 --> 00:12:32.789
Jon Carroll: And that means, and how do people get their information today? Most people get their information on their phone
00:12:33.560 --> 00:12:37.069
Jon Carroll: and through social media or other types of media.
00:12:37.200 --> 00:12:38.710
Jon Carroll: And
00:12:39.200 --> 00:12:49.139
Jon Carroll: that's, you know, and frankly given all the years decades I've been consulted. I know that people learn different ways. Some people learn by reading. Some people learn by listening. Some people
00:12:49.300 --> 00:12:53.609
Jon Carroll: learn by looking at numbers. Some people learn by looking at pictures.
00:12:53.970 --> 00:12:55.020
Jon Carroll: and
00:12:55.150 --> 00:13:00.339
Jon Carroll: you know there's just a huge audience, especially of younger folks. I think that
00:13:00.960 --> 00:13:05.509
Jon Carroll: pay attention to visual media. And so that's what the family office
00:13:05.760 --> 00:13:12.400
Jon Carroll: project is going to center its content. On and around is
00:13:13.180 --> 00:13:18.040
Jon Carroll: either shorts and longer form videos. So started with some interviews
00:13:18.820 --> 00:13:23.380
Jon Carroll: and probably will branch out and and do longer form
00:13:23.860 --> 00:13:30.669
Jon Carroll: interviews. I tell you, Mark, a great influence on me has been Joe Riley
00:13:31.120 --> 00:13:42.099
Jon Carroll: and Joe Riley. You know I've known him from the family wealth report and private asset management, I mean, and he's just. He does. He does a podcast he actually.
0:13:42.100 --> 00:13:44.129
Mark Wickersham: Yeah, that. Private capital.
00:13:44.400 --> 00:13:55.289
Jon Carroll: Yeah, that's an awesome, I mean. So I've listened to those. And he and I just went. I was inspired by that. I'm like, you know I should. I should do something like that. That's not. I can't remember trying to imitate Joe, but
00:13:55.470 --> 00:13:57.399
Jon Carroll: because I can't. But yeah.
00:13:57.400 --> 00:13:59.100
Mark Wickersham: Your own voice. Right? Yeah.
00:13:59.100 --> 00:14:05.570
Jon Carroll: Exactly. And I and I thought would be fun to put it you know, on video, like we're doing here with this.
00:14:05.880 --> 00:14:06.665
Jon Carroll: So.
00:14:08.310 --> 00:14:09.849
Jon Carroll: you know, I'm
00:14:10.180 --> 00:14:13.930
Jon Carroll: enthusiastic and excited about doing this
00:14:14.250 --> 00:14:20.139
Jon Carroll: work, sharing what I've learned, and with a special emphasis mark on.
00:14:21.490 --> 00:14:23.650
Jon Carroll: you know, doing the right things the right way.
00:14:24.821 --> 00:14:33.659
Jon Carroll: You know what are best practices, especially as it relates to operations, relates to risk management relates to technology and its use.
00:14:33.990 --> 00:14:34.370
Mark Wickersham: Yeah.
00:14:34.850 --> 00:14:36.170
Jon Carroll: And and
00:14:36.230 --> 00:14:43.699
Jon Carroll: and furthermore, like, how do we measure success? And what are the what are the KPIs, you know? And you know.
00:14:44.090 --> 00:14:56.060
Jon Carroll: and I've always been interested in this, but I could never really get anybody to pay me to do it. So now I'm now that I'm retired. I'm just that's what I'm going to do. I'm going to. I want to focus in on that and gather as much
00:14:56.270 --> 00:15:00.390
Jon Carroll: as I as I can to build up a data set
00:15:00.500 --> 00:15:01.860
Jon Carroll: for the community.
00:15:03.490 --> 00:15:23.506
Mark Wickersham: Well, I'm looking forward to seeing more about that. I agree. I mean, long form, short form, video audio. You need to hit it all nowadays right? People consume their content in different ways and at different times different media and different phones and all that. So let's talk about the consulting aspect of it. Family office.
00:15:24.060 --> 00:15:28.439
Mark Wickersham: you know, I think, especially in the areas of technology. Certainly
00:15:28.530 --> 00:15:41.080
Mark Wickersham: they can be single. Family office in particular can be a little insular just by their nature. When should a family office think about bringing in a a consultant? And what sort of value can a consultant provide.
00:15:53.570
Jon Carroll: I think that
00:15:53.850 --> 00:15:57.500
Jon Carroll: any client or a family office especially, should hire a consultant
00:15:57.570 --> 00:16:02.379
Jon Carroll: when they're out of their depth, when they just don't know enough about the subject matter
00:16:02.420 --> 00:16:04.970
Jon Carroll: to really feel confident that they can make
00:16:05.020 --> 00:16:06.500
Jon Carroll: a competent decision.
00:16:07.380 --> 00:16:13.370
Jon Carroll: because that's what it's really all about. That's really the goal of the consultant is to educate
00:16:15.060 --> 00:16:25.540
Jon Carroll: his client or client to be able to make a competent decision. And you know good consultants will go through a process. They've got a structured process of learning and educating.
00:16:25.600 --> 00:16:29.570
Jon Carroll: at the end of which there'll be some sort of recommendation. They'll have a ranking
00:16:29.800 --> 00:16:34.699
Jon Carroll: 1st choice, second choice, or what you know, or whatever based upon certain criteria that they've
00:16:34.870 --> 00:16:41.819
Jon Carroll: understood, are important and key critical to the decision making by the client.
00:16:41.900 --> 00:16:51.809
Jon Carroll: And you know then the client takes it from there right? So that's the that's the purpose. Now the flip side is sometimes consultants can get in the way
00:16:52.140 --> 00:16:53.170
Jon Carroll: and
00:16:53.330 --> 00:16:54.410
Jon Carroll: muck it up.
00:16:55.410 --> 00:17:01.380
Jon Carroll: and by that I mean can get in between the client and the
00:17:01.920 --> 00:17:05.270
Jon Carroll: you know the vendor, let's say after decision is made.
00:17:05.369 --> 00:17:07.257
Jon Carroll: and can,
00:17:08.900 --> 00:17:10.799
Jon Carroll: you know, create more
00:17:10.980 --> 00:17:14.270
Jon Carroll: misunderstandings and than
00:17:14.839 --> 00:17:16.200
Jon Carroll: than understanding.
00:17:16.560 --> 00:17:22.409
Jon Carroll: So it's a it's sort of a mixed bag, and you know you got to be. You gotta know what you're doing when you hire a consultant.
00:17:23.270 --> 00:17:24.030
Jon Carroll: right?
00:17:24.589 --> 00:17:27.080
Jon Carroll: You need to. You need to make sure that the
00:17:27.150 --> 00:17:28.369
Jon Carroll: that consultant is
00:17:28.470 --> 00:17:34.226
Jon Carroll: has done this sort of thing before. I mean precisely the kind of
00:17:34.630 --> 00:17:37.359
Jon Carroll: job that you're asking this consultant to help you with.
00:17:37.390 --> 00:17:40.999
Jon Carroll: They should. That person should be able to say, Yeah, been there done that
00:17:41.280 --> 00:17:42.870
Jon Carroll: I can give you references.
00:17:43.140 --> 00:17:45.310
Jon Carroll: And, by the way, here's how to approach it.
00:17:45.480 --> 00:17:52.119
Jon Carroll: and I can give you a good quote. Right? Here's amount of time it's gonna take. Here's gonna do. Here's who's gonna do it.
00:17:52.350 --> 00:17:53.185
Jon Carroll: And
00:17:54.060 --> 00:17:55.349
Jon Carroll: here's what you're going to get
00:17:55.450 --> 00:17:56.740
Jon Carroll: right, so
00:17:57.310 --> 00:18:02.640
Jon Carroll: it shouldn't be. It shouldn't be a mystery, and it should be very straightforward. And
00:18:02.770 --> 00:18:04.489
Jon Carroll: you know there's
00:18:09.290 --> 00:18:12.789
Jon Carroll: a almost a checklist mentality that you can go through
00:18:12.920 --> 00:18:15.960
Jon Carroll: as a buyer of consulting help
00:18:16.070 --> 00:18:18.680
Jon Carroll: that will enable you to, you know, to
00:18:18.700 --> 00:18:20.900
Jon Carroll: evaluate different consultants, because there's.
00:18:21.070 --> 00:18:23.190
Jon Carroll: you know, there's a lot of consultants.
00:18:23.290 --> 00:18:24.810
Jon Carroll: Yeah, and.
00:18:25.130 --> 00:18:26.850
Mark Wickersham: More so. It's a popular industry.
00:18:26.850 --> 00:18:27.900
Jon Carroll: Thing about consistency.
00:18:29.110 --> 00:18:34.090
Jon Carroll: Yeah, it's very low, low, low, low barrier to entry. I mean, you know.
00:18:34.330 --> 00:18:35.500
Jon Carroll: you lose your job.
00:18:35.690 --> 00:18:36.919
Jon Carroll: Now you're a consultant
00:18:37.950 --> 00:18:38.880
Jon Carroll: so.
00:18:39.350 --> 00:18:46.100
Jon Carroll: And that's fine. I'm not. I'm not knocking that. Everybody's got to start somewhere. But I'm just saying that, you know experience.
00:18:46.890 --> 00:18:49.250
Jon Carroll: you know, specific
00:18:49.900 --> 00:18:58.669
Jon Carroll: experience and technical capability, and also communication skills, key. And, Lizzie, I know you've done a lot of consulting work
00:18:58.760 --> 00:19:02.480
Jon Carroll: with your family enterprise clients. Maybe maybe you can
00:19:02.670 --> 00:19:05.170
Jon Carroll: add to, or or have it take a different.
00:19:05.170 --> 00:19:07.770
Mark Wickersham: Yeah, Liz, what's the key? What's the sign of a good consultant?
00:21:35.620 --> 00:21:43.329
Mark Wickersham: I think it's a good point you bring up about matching the potential project with the consultant, like, I think there are cases. And
00:21:44.606 --> 00:22:02.929
Mark Wickersham: you know, Jon, we've seen him where family offices will bring in. You know, they want some help. They bring an outside perspective. But there really isn't a commitment to change. So then, when the consultant makes recommendations on changes, and as you know, it's like change is hard, right? So there's resistance to change. No matter. You know how thoughtful it is or
00:22:03.010 --> 00:22:16.230
Mark Wickersham: whether it's the right direction, right? That can. It's impacts people's lives and impacts their days. There isn't always buy it on that case. So I think that's a good perspective about, you know, it's not just a consultant, but you know, you gotta also take a look at
00:22:16.290 --> 00:22:24.510
Mark Wickersham: the project. And then you know, really, at the end of the day, that the clients commitment to change because they're gonna come in and bring recommendations. And
00:22:24.520 --> 00:22:36.059
Mark Wickersham: you know, if you just continue to do things the same old way that I don't think that's what the consultants gonna recommend. Right. Pass that print out that that report and pass it to Susie across her desk. I don't.
00:22:36.290 --> 00:22:36.949
Mark Wickersham: you know.
00:22:37.910 --> 00:22:38.390
Mark Wickersham: But the.
00:22:38.970 --> 00:22:45.440
Jon Carroll: It. It happened rarely in in my career, but there there was. There were occasions where the client
00:22:45.480 --> 00:22:47.760
Jon Carroll: really was not going to take our advice.
00:22:48.340 --> 00:22:52.889
Jon Carroll: and we were recommending that they do something. And they said, No, we're not gonna do that. And so we
00:22:52.950 --> 00:22:54.330
Jon Carroll: had to part ways.
00:22:55.000 --> 00:23:00.999
Jon Carroll: Because if a client doesn't take the consultant's advice, then the consultant is kind of out.
00:23:01.030 --> 00:23:09.939
Jon Carroll: There's no need for that person to be there right, and you know, to follow along with Liz said about the the trust and the relationship.
00:23:10.740 --> 00:23:18.850
Jon Carroll: A consultant, you know, implies that it's a it's a short term kind of relationship, whereas outsourcing
00:23:19.700 --> 00:23:23.249
Jon Carroll: implies a longer term relationship. Same thing, though
00:23:23.270 --> 00:23:34.480
Jon Carroll: they're exactly they have a lot of the same requirements. Right? Do you understand? Have you done this? Do you understand our business? Do you have the experience or the right people gonna be working on this with us?
00:23:34.690 --> 00:23:41.070
Jon Carroll: Whether it's a consulting assign, you know, a 6 month job or a 12 month job, or for the next 5 or 10 years. So
00:23:41.792 --> 00:23:50.029
Jon Carroll: outsourcing is, I think, in in large respect, kind of what Liz was describing. Her relationship is with her clients, not
00:23:50.080 --> 00:23:55.239
Jon Carroll: so much project oriented, but longer, term outsource.
00:23:55.240 --> 00:24:06.929
Mark Wickersham: Yeah, let's talk about outsourcing is a great segue. Obviously, family offices can't do it. All. Shouldn't do it all. So when should firms think about, you know. Kind of a 2 part question right?
00:24:07.020 --> 00:24:11.430
Mark Wickersham: When should firms think about outsourcing? What should they think about outsourcing?
00:24:11.480 --> 00:24:16.430
Mark Wickersham: And then I want to get into a little bit later about how they manage that? Outsource about when
00:24:16.520 --> 00:24:23.050
Mark Wickersham: let's talk about just like, hey? What should you outsource? And and when do you? How do you come about that decision?
00:27:36.020 --> 00:27:42.010
Jon Carroll: There's, you know, there's a 3 elements right? There's cost.
00:27:42.630 --> 00:27:44.510
Jon Carroll: there's time, and there's quality.
00:27:44.680 --> 00:27:49.090
Jon Carroll: right? So generally, you say, we can have 2 out of the 3 can't have all 3
00:27:50.525 --> 00:27:51.240
Jon Carroll: and.
00:27:53.550 --> 00:27:54.789
Jon Carroll: And more often than
00:27:58.670 --> 00:27:59.310
Mark Wickersham: -Oh.
00:27:59.770 --> 00:28:01.300
Mark Wickersham: we're doing so good, too.
00:28:06.310 --> 00:28:10.390
Jon Carroll: In house to do this right in our small business, which, by the way.
00:28:10.580 --> 00:28:15.640
Jon Carroll: is what most single family offices you could characterize them as small business.
00:28:15.960 --> 00:28:19.269
Jon Carroll: and I think that is a fair characterization of Liz's
00:28:19.420 --> 00:28:21.649
Jon Carroll: clients, too small businesses.
00:28:22.960 --> 00:28:24.870
Jon Carroll: And so.
00:28:25.960 --> 00:28:29.470
Jon Carroll: you know you can. You can go out in the marketplace and buy this
00:28:29.480 --> 00:28:31.490
Jon Carroll: for a certain price, or you can
00:28:31.560 --> 00:28:37.010
Jon Carroll: build it yourself in house by hiring people and and getting the tools to deliver it, whatever it is.
00:28:37.360 --> 00:28:39.100
Jon Carroll: And Liz mentioned that you know bill
00:28:39.190 --> 00:28:43.599
Jon Carroll: bookkeeping or accounting, or financial reporting or
00:28:43.670 --> 00:28:45.330
Jon Carroll: risk management. You know
00:28:45.890 --> 00:28:46.920
Jon Carroll: the.
00:28:47.700 --> 00:28:52.210
Jon Carroll: the activities, the business activities that can be outsourced or
00:28:52.220 --> 00:28:53.500
Jon Carroll: really limitless.
00:28:54.010 --> 00:29:00.209
Jon Carroll: And so so the so the so the so the most decision making comes down to dollars and cents.
00:29:00.810 --> 00:29:03.029
Jon Carroll: and how you know, what's the what's the
00:29:03.930 --> 00:29:08.179
Jon Carroll: the lowest cost solution to get me the highest quality
00:29:08.540 --> 00:29:14.400
Jon Carroll: fastest. I mean that. I mean, that's basically the way people go at that at that decision making.
00:29:14.550 --> 00:29:15.270
Jon Carroll: And
00:29:16.630 --> 00:29:17.650
Jon Carroll: you know.
00:29:17.860 --> 00:29:22.199
Jon Carroll: if you've got a core capability, that's your small office.
00:29:22.250 --> 00:29:23.489
Jon Carroll: your principal.
00:29:23.600 --> 00:29:24.429
Jon Carroll: was it?
00:29:24.600 --> 00:29:32.709
Jon Carroll: You know, very successful hedge fund, Guy, and wants to do all his own investing right. And you know you've got your financial
00:29:32.880 --> 00:29:34.710
Jon Carroll: house in order. But
00:29:35.090 --> 00:29:50.749
Jon Carroll: you know, you need some sort of admin right, some fund admin right to actually handle all the transactions and managing all that. Well, look that makes sense to outsource that as opposed to building that sort of capability in-house.
00:29:50.950 --> 00:29:58.629
Jon Carroll: And I think that people in business people who have been successful entrepreneurs who have built businesses and been through it. They know that they
00:29:58.780 --> 00:30:07.440
Jon Carroll: they shouldn't try to do everything themselves. They should actually focus on where they add value. It's and and then outsource or
00:30:07.770 --> 00:30:12.709
Jon Carroll: sent to some somebody else, those parts of the business activity that
00:30:13.040 --> 00:30:15.589
Jon Carroll: that are not in their core
00:30:16.341 --> 00:30:24.489
Jon Carroll: capability, and maybe not even interesting to them, but need to be done. So I think it's, you know, it's a. It's a kind of decision that
00:30:25.630 --> 00:30:30.120
Jon Carroll: sometimes it's forced on family offices because
00:30:30.290 --> 00:30:47.470
Jon Carroll: they've grown organically. And you know we got Jon over there doing things. His mandate has expanded over the years, and he's been with us 17 years now, and you know it was great back in the day, but you know he's sort of we've sort of outgrowing that. So what should we do right.
00:30:47.570 --> 00:30:54.240
Jon Carroll: and that that's tough. Those are tough decisions because you're talking about people inside an organization that
00:30:54.380 --> 00:30:59.210
Jon Carroll: maybe have to be retrained to do something else or maybe
00:30:59.580 --> 00:31:00.500
Jon Carroll: let go.
00:31:00.710 --> 00:31:02.489
Jon Carroll: and that's you know, that's hard.
00:31:02.600 --> 00:31:06.190
Jon Carroll: and at least in my experience it's
00:31:06.420 --> 00:31:08.684
Jon Carroll: been unusual and difficult.
00:31:09.550 --> 00:31:13.509
Jon Carroll: a difficult decision to make when it was made, but usually not made
00:31:13.740 --> 00:31:14.860
Jon Carroll: to
00:31:14.930 --> 00:31:16.039
Jon Carroll: let staff go.
00:31:16.190 --> 00:31:21.950
Jon Carroll: Usually family offices find a way to, you know, repurpose.
00:31:21.950 --> 00:31:23.150
Mark Wickersham: Redeploy those accents.
00:31:23.150 --> 00:31:24.520
Jon Carroll: Their team members. Yeah.
00:31:24.640 --> 00:31:34.110
Jon Carroll: which is cool. I think it's very cool, and there's a lot, you know, in the family office industry, at least in the community that I've worked in over the years. There's a lot of loyalty between
00:31:34.390 --> 00:31:37.470
Jon Carroll: principals and the staff.
00:31:37.730 --> 00:31:43.000
Jon Carroll: and it goes both ways, and that's sort of the
00:31:43.340 --> 00:31:45.660
Jon Carroll: because it's a very service oriented
00:31:46.100 --> 00:31:48.610
Jon Carroll: business. That's
00:31:48.760 --> 00:31:53.519
Jon Carroll: that's the reason I think, that I've enjoyed working in that in that business all these years.
00:31:53.520 --> 00:32:00.079
Mark Wickersham: Yeah, I mean, trust and loyalty is that there? There's a premium for that, especially between the family and the family office, and that
00:32:00.710 --> 00:32:02.520
Mark Wickersham: any odds at that step
00:32:02.530 --> 00:32:03.970
Mark Wickersham: brings. I think
00:32:04.200 --> 00:32:21.289
Mark Wickersham: you know, even a large family office to your point is is a small organization, and you can't do everything and it. And sometimes it takes. It is hard because people are impacted. But to take a look at to you, to your point is like, what are you? What are your centers of excellence? What are you? What are you good at?
00:32:21.290 --> 00:32:38.030
Mark Wickersham: And then those areas where maybe you're not as good at that? They consider outsourcing in those areas. And then to your point, like redeploying those, hey? Maybe you're not really great at back office, you know, operations. Maybe you need to reconcile more than once a month like you maybe should take a look at.
00:32:38.030 --> 00:32:51.810
Mark Wickersham: you know, because so many vendors today actually provide their services on a on a, on a continuum of outsourcing from completely outsourced to just components of it. And you can right size that based on that. I also think the other thing, too, is like
00:32:51.870 --> 00:33:20.840
Mark Wickersham: taking a look at you know what is maybe kind of repetitive low value tasks that can maybe be offshore or outsource on a more cost, effective basis. So then, those resources can be redeployed towards more family facing higher value type of activities, right? Instead of banging in data. Maybe you can spend more time looking at that data and saying, Why do? Why do we have so much cash versus just trying to find out what the cash balance is. Right? So you see the
00:33:21.010 --> 00:33:35.909
Mark Wickersham: quite a bit. And like, it's hard because they need to make a decision that can impact people. And certainly I think you know, most cases, they can be redeployed. But there, there is certainly, you know, it is people process and technology, right? And they all.
00:33:35.910 --> 00:33:39.879
Jon Carroll: And we and we know that. And we know, Mark, that people. Generally speaking.
00:33:40.000 --> 00:33:44.410
Jon Carroll: a personnel will account for somewhere between 60 and 80%.
00:33:44.410 --> 00:33:45.880
Mark Wickersham: Yeah, right? The biggest.
00:33:45.880 --> 00:33:53.160
Jon Carroll: Of opex right in a family office. So a huge part of the of the of the Burden financial burden.
00:33:53.220 --> 00:33:54.239
Jon Carroll: or the people
00:33:55.450 --> 00:33:56.170
Jon Carroll: have a good one.
00:33:56.170 --> 00:33:56.940
Mark Wickersham: Feel, like.
00:33:56.940 --> 00:33:57.999
Jon Carroll: Do it without him.
00:33:58.230 --> 00:34:01.875
Mark Wickersham: Yeah, no how. How can family offices look to
00:34:02.960 --> 00:34:10.764
Mark Wickersham: in terms of benchmarking, Jon? What should they be thinking about in terms of how that family office should benchmark against other
00:34:11.100 --> 00:34:12.870
Mark Wickersham: you know, gets it pierced.
00:34:13.719 --> 00:34:18.089
Jon Carroll: Yeah, that's a that's a great question. And there are lots of ways to look at that.
00:34:19.269 --> 00:34:21.189
Jon Carroll: I think that one
00:34:21.679 --> 00:34:30.719
Jon Carroll: benchmark or set of benchmarks that's really interesting to family offices, especially executives and principals, is compensation.
00:34:31.339 --> 00:34:34.579
Jon Carroll: And there's a lot of work that's been done. I mean.
00:34:34.889 --> 00:34:37.402
Jon Carroll: on this topic.
00:34:38.289 --> 00:34:44.383
Jon Carroll: over the years surveys and and I think that you know, Trish Botoff
00:34:44.879 --> 00:34:46.089
Jon Carroll: probably the top
00:34:46.309 --> 00:34:51.069
Jon Carroll: thinker and doer in in this area around compensation.
00:34:51.189 --> 00:34:56.259
Jon Carroll: benchmarking. And so that's 1 area where there's a really.
00:34:56.459 --> 00:34:59.159
Jon Carroll: we're developing a really good data set.
00:34:59.479 --> 00:35:02.869
Jon Carroll: And people understand that different parts of the country
00:35:02.959 --> 00:35:10.619
Jon Carroll: have different standards of living, and so you don't have to pay the same for a CFO in Lincoln, Nebraska, that you do in in Manhattan.
81
00:35:11.549 --> 00:35:23.319
Jon Carroll: And so the nuances are starting to come in. So really, as. And as I mentioned earlier, you know, the compensation is generally somewhere between 60 and 80% of total OPEX in a in a single family office.
00:35:24.200 --> 00:35:30.620
Jon Carroll: And so compensation matters, and having and fairly paying your people.
00:35:32.450 --> 00:35:35.020
Jon Carroll: is frankly the best way to keep them around.
00:35:35.320 --> 00:35:35.760
Mark Wickersham: Right.
00:35:35.760 --> 00:35:47.079
Jon Carroll: If you under, if you underpay them, you know, and the market goes. You know, buyers, market seller's market, I mean, it's you know. It depends on where you, where you are in the cycle. But believe me, good people.
00:35:48.172 --> 00:35:51.789
Jon Carroll: quality quality people will always find.
00:35:52.190 --> 00:35:52.730
Jon Carroll: Yeah.
00:35:52.730 --> 00:35:59.120
Mark Wickersham: Attracting and retaining staff consistently. Ranks is, if it's not the number one issue, it's it's number 2, right for these.
00:35:59.120 --> 00:36:03.010
Jon Carroll: Yeah, in terms of managing risk. I mean, talk about
00:36:03.710 --> 00:36:07.239
Jon Carroll: the risk to a small office to lose your Cfo
00:36:07.400 --> 00:36:08.510
Jon Carroll: right, or to lose.
00:36:09.365 --> 00:36:10.219
Mark Wickersham: Right.
00:36:10.220 --> 00:36:20.880
Jon Carroll: Right, because all of that knowledge, all that history just goes out the door with them. And, generally speaking, you know, things are not as well documented as as we might hope. Right?
00:36:21.921 --> 00:36:26.639
Jon Carroll: So so compensation is one area mark, another area
00:36:26.980 --> 00:36:28.539
Jon Carroll: is, of course, your field.
00:36:28.790 --> 00:36:30.290
Jon Carroll: which is technology
00:36:30.570 --> 00:36:36.270
Jon Carroll: and looking at technology from the different perspectives of, you know, an integration.
00:36:36.460 --> 00:36:38.790
Jon Carroll: you know, an integrated sort of one stop
00:36:39.120 --> 00:36:41.680
Jon Carroll: shop kind of an approach versus
00:36:41.780 --> 00:36:43.819
Jon Carroll: what you might call
00:36:44.420 --> 00:36:47.030
Jon Carroll: a co-ledger or a best in breed
00:36:47.910 --> 00:36:53.759
Jon Carroll: approach right, which is, you know, finding the best tools and then making sure that they connect. And
00:36:53.840 --> 00:37:02.569
Jon Carroll: it's not that one is good and what the other is bad. They're both excellent solutions, depending upon requirements, right and
00:37:03.290 --> 00:37:07.549
Jon Carroll: and what the objectives are
00:37:07.963 --> 00:37:10.509
Jon Carroll: longer. Term, not just the immediate requirements
00:37:10.600 --> 00:37:15.949
Jon Carroll: to replace some system, but what the objectives are from a business standpoint longer term.
00:37:17.000 --> 00:37:17.910
Jon Carroll: So
00:37:18.470 --> 00:37:24.888
Jon Carroll: you know, benchmarking and and understanding the the Kpis
00:37:25.760 --> 00:37:36.200
Jon Carroll: around technology and its use in the family office of Key, I had an opportunity to write up the results of a survey that the forge community did.
00:37:36.290 --> 00:37:36.880
Jon Carroll: Yeah,
00:37:38.020 --> 00:37:40.219
Jon Carroll: I think it was like a hundred 86
00:37:41.050 --> 00:37:45.629
Jon Carroll: members for community members who participated in the survey, and wrote up and
00:37:46.220 --> 00:37:50.680
Jon Carroll: produce a report that really got into the into the depths. And so, if
00:37:50.780 --> 00:37:56.689
Jon Carroll: any of your listeners or watchers that are not members of forge community. And they're a single family office definitely.
00:37:57.765 --> 00:38:00.620
Jon Carroll: Check them out and get that. Get that report.
00:38:02.620 --> 00:38:09.290
Jon Carroll: you know, in addition to technology and thinking about the types of systems that you're that you're using
00:38:09.300 --> 00:38:13.863
Jon Carroll: operations and risk management is another great area for for
00:38:14.760 --> 00:38:21.309
Jon Carroll: benchmarking. And KPIs. So, for instance, Fund count has done a study on
00:38:21.540 --> 00:38:23.679
Jon Carroll: risk management. KPIs
00:38:23.730 --> 00:38:31.709
Jon Carroll: asset vantage. Another sort of full service provider like Funk, just issued a handbook that is filled with
00:38:31.870 --> 00:38:37.209
Jon Carroll: what I would call best practices. So there, there's a lot of there's a lot of information out there
00:38:37.680 --> 00:38:41.460
Jon Carroll: around in the in the community that's available to people.
00:38:42.460 --> 00:38:46.770
Jon Carroll: And that's sort of driving me. And the family office project is to
00:38:46.780 --> 00:38:52.519
Jon Carroll: is to read stuff that other people don't necessarily have time to read. I'm not saying I'm not going to be a you know, too long. Didn't
00:38:52.660 --> 00:39:03.779
Jon Carroll: read type thing, but I want to. I do want to make sure that people are aware of the resources and the information that is available in the marketplace.
00:39:04.094 --> 00:39:18.565
Mark Wickersham: Think, Forge is a great one, right, that you have a peer community, that that peer community is doing some surveying and benchmarking, that that's a great way in a in a kind of safe environment to be able to get- get some good information. So.
00:39:18.880 --> 00:39:19.679
Jon Carroll: And that's a good.
00:39:19.680 --> 00:39:20.060
Mark Wickersham: Very important.
00:39:20.060 --> 00:39:22.360
Jon Carroll: And you know, I mean at FOX.
00:39:22.450 --> 00:39:26.219
Jon Carroll: you know, Kent Lawson over there is doing an awesome job, you know.
00:39:26.717 --> 00:39:30.089
Jon Carroll: gathering up data for for family offices. I mean the
00:39:30.490 --> 00:39:44.469
Jon Carroll: there's a long. There's a list of groups, people that are doing this kind of Tanya Neal doing a awesome job. Just did. Just did a really great report for
00:39:46.380 --> 00:39:50.270
Jon Carroll: The group called my FO.
00:39:51.020 --> 00:39:55.919
Mark Wickersham: They just rebranded my MyFOTech, which is now MyFOHub, or.
00:39:55.920 --> 00:39:57.299
Jon Carroll: Yeah, MyFOHub, yeah.
00:39:57.300 --> 00:39:58.230
Mark Wickersham: Yeah, they're great.
00:39:58.230 --> 00:40:15.279
Jon Carroll: Adriana and and Alex. So yeah, so so there's there is so much available. But it's hard to get your arms around the body of knowledge. And look, I'm a guy that kind of understands where to go to look for things and what things mean. And I'm
00:40:15.550 --> 00:40:24.490
Jon Carroll: struggling with you know, how do we? How do we make sense of this and make it available? So that's what that's sort of what the family office project is one of the things we're going to do.
00:40:25.470 --> 00:40:38.790
Mark Wickersham: Liz, what do you look at when you especially have a new engagement in terms of got a getting some benchmarking, maybe getting some key KPIs, to figure out the health of the family office. What do you? What do you look at when you, when you 1st kind of shoot yourself in.
00:47:36.220 --> 00:47:40.130
Mark Wickersham: So let's just shift gears a little bit. Obviously, there's
00:47:40.520 --> 00:47:44.079
Mark Wickersham: the change in technology is happening really fast.
00:47:44.779 --> 00:47:50.889
Mark Wickersham: And how is the current technology revolution, impacting or not impacting
00:47:51.110 --> 00:47:53.240
Mark Wickersham: the family office space.
00:47:54.900 --> 00:47:56.941
Jon Carroll: Well, I'll start.
00:47:58.900 --> 00:48:00.469
Jon Carroll: I think that
00:48:01.116 --> 00:48:06.119
Jon Carroll: there's a lot of buzz flying around about artificial intelligence. AI and.
00:48:06.900 --> 00:48:11.840
Jon Carroll: With good reason. It is happening. And it's happening in ways that
00:48:13.700 --> 00:48:16.680
Jon Carroll: are surprising, I think, to a lot of us.
00:48:18.790 --> 00:48:20.540
Jon Carroll: and will be
00:48:20.640 --> 00:48:23.990
Jon Carroll: a part of the technology stack
00:48:24.520 --> 00:48:27.540
Jon Carroll: in from now on. Right? So there, there's.
00:48:29.930 --> 00:48:31.579
Jon Carroll: Right? It's gonna be.
00:48:31.760 --> 00:48:39.129
Jon Carroll: It's going to be part of the way we interact with one another used through technology. There's no just no question of that.
00:48:40.350 --> 00:48:48.559
Jon Carroll: And an example of that is that back in the day we used to talk about. Let's get the reports, you know. Let's get the reports.
00:48:48.600 --> 00:48:58.459
Jon Carroll: And we got the reports from, you know, from the computer center, like back when you had a computer center, you had to go down and get them or out of your system. Right? Let's print them out on the printer.
00:48:59.080 --> 00:49:04.629
Jon Carroll: and we sort of went from. Get the reports to, hey? Let's produce a dashboard.
00:49:06.040 --> 00:49:10.580
Jon Carroll: and we've got everything laid out, you know, when you get your cup of coffee in the morning. What do you?
00:49:10.660 --> 00:49:22.930
Jon Carroll: What do you want to look at right and kind of go through the dashboard as a way to support the executive or the or the user through their day. Right
00:49:23.070 --> 00:49:24.040
Jon Carroll: now
00:49:24.290 --> 00:49:30.240
Jon Carroll: we've gone beyond both of those. They're still important. And there's still elements of the communication, the technology.
00:49:30.420 --> 00:49:31.910
Jon Carroll: But now we're into
00:49:33.040 --> 00:49:33.850
Jon Carroll: prompt.
00:49:34.260 --> 00:49:36.769
Jon Carroll: So what is the what's the right prompt
00:49:36.840 --> 00:49:43.179
Jon Carroll: to get what I want, and if it's getting me what I want, then I'm going to save it. I'm going to run it every day or whatever. Right? So
00:49:43.260 --> 00:49:46.759
Jon Carroll: so there, there is a transition that's going on
00:49:47.160 --> 00:49:55.200
Jon Carroll: that is going to change the way that executives interact and yeah, all users really interact with
00:49:56.860 --> 00:49:59.389
Jon Carroll: their technology and
00:50:00.090 --> 00:50:06.980
Jon Carroll: what it is, mark, it's almost like, in addition to people process and technology, we need to add a 4th
00:50:07.070 --> 00:50:10.229
Jon Carroll: leg on the stool. And maybe that is called data.
00:50:10.860 --> 00:50:12.659
Jon Carroll: And the data
00:50:12.670 --> 00:50:17.610
Jon Carroll: and data management now are going to be more and more important
00:50:18.370 --> 00:50:24.340
Jon Carroll: than ever before used to be. Hey, where's my data? I want to control my data, you know, if we quit this
00:50:24.450 --> 00:50:31.960
Jon Carroll: using you as a provider, we quit this system? Can I get my data, you know, and escrow it? And all this other stuff? I remember all the
00:50:34.450 --> 00:50:35.620
Jon Carroll: you know.
00:50:35.800 --> 00:50:41.149
Jon Carroll: challenges there were to solving that problem, making sure that everybody felt comfortable about their data. Well.
527
00:50:42.990 --> 00:50:47.649
Jon Carroll: yeah. Now, the data set has expanded beyond just
00:50:47.780 --> 00:50:49.420
Jon Carroll: the numbers in the ledger.
00:50:50.320 --> 00:50:55.999
Jon Carroll: The data set has expanded to include all of those documents that have
00:50:56.430 --> 00:51:02.939
Jon Carroll: either support or cause those entries into these ledgers, whether they're investment ledgers or financial ledgers, or
00:51:03.210 --> 00:51:08.049
Jon Carroll: or other types of, you know, miscellaneous ledgers.
00:51:08.180 --> 00:51:14.190
Jon Carroll: and all of that then becomes part of the data set that is available for
00:51:14.260 --> 00:51:15.479
Jon Carroll: these prompts
00:51:15.790 --> 00:51:18.700
Jon Carroll: that then can extract
00:51:19.060 --> 00:51:24.069
Jon Carroll: or get answers to, you know, to the questions they're asking, and that is.
00:51:24.080 --> 00:51:26.450
Jon Carroll: that's a transformation that's huge.
00:51:26.590 --> 00:51:32.399
Jon Carroll: And I don't think that people really understand that yet, because it's not here yet.
00:51:32.850 --> 00:51:35.140
Jon Carroll: but eventually it will be
00:51:35.700 --> 00:51:37.279
Jon Carroll: here, and people.
00:51:37.280 --> 00:51:44.960
Mark Wickersham: Well, you know what they say, Jon, that that the future is unevenly distribute the futures here is just unevenly distributed, right.
00:51:44.960 --> 00:51:45.320
Jon Carroll: Yeah, yeah.
00:51:45.320 --> 00:51:51.299
Mark Wickersham: Where their technologies here, I mean, you do a Google search. And now you see what AI is.
00:51:51.930 --> 00:51:58.990
Mark Wickersham: To, you know, results first, st before anything else which I find is interesting. I do think, too.
00:51:59.150 --> 00:52:23.630
Mark Wickersham: that AI is probably one of the biggest things is unlocking, you know, unstructured data. Right? So data is the new oil right? But so much data has been locked up in these documents, and really not accessible out of a way that you can kind of harvest it at scale, and AI is really great at it. But I also think the concern is that family offices need to have
00:52:23.630 --> 00:52:51.239
Mark Wickersham: probably some sort of AI policy that talk because you have open AI, you have closed AI, I mean OpenAI just came out with a new version that that can be closed on an enterprise level. So there it is, a new frontier, but it is an exciting time that how much I think it's like 70 or 80% of the world's information is unstructured. Right? It's in documents and family offices are no, no different capital calls. I mean the whole alternative. Investment industries, you know.
00:52:51.240 --> 00:52:55.019
Jon Carroll: Well, although I mean, most people use email.
00:52:55.800 --> 00:52:58.590
Mark Wickersham: Yeah, that's a lot of that. Right? Right?
00:52:58.590 --> 00:53:03.720
Jon Carroll: As a like. Let me go find that mail from so and so from, you know, 2021 about the Black
00:53:04.160 --> 00:53:13.350
Jon Carroll: Swan deal right. And oh, there it is, right. So all of that is good. And so that's the power of it. And, Mark, you're right. It's unevenly distributed.
00:53:13.820 --> 00:53:18.479
Jon Carroll: and there's going to need to be controls around it. But and also.
00:53:18.970 --> 00:53:21.269
Jon Carroll: you know, AI is not flawless.
00:53:21.610 --> 00:53:22.040
Mark Wickersham: Right.
00:53:22.040 --> 00:53:26.580
Jon Carroll: I mean it. It hallucinates from time to time.
00:53:26.860 --> 00:53:40.159
Jon Carroll: and we'll probably continue to hallucinate until some time from today. Right? So you somebody's got to make sure that what they're reading they can't just accept it and go with it. They've got to make sure that
00:53:40.170 --> 00:53:43.959
Jon Carroll: go back and check the sources on that, the citations on that.
00:53:44.130 --> 00:53:49.510
Jon Carroll: So you know, there's gonna be huge benefits to AI.
00:53:50.010 --> 00:53:56.209
Jon Carroll: But there, there's also going to be additional costs related to it, because people are going to need to be careful
00:53:56.380 --> 00:54:00.190
Jon Carroll: that they really understand what the results are that are being delivered to them.
00:54:05.250 --> 00:54:06.400
Mark Wickersham: What do you see, Liz?
00:57:45.660 --> 00:57:58.049
Mark Wickersham: How it can be worse engineered. Certainly an exciting time, but certainly in a time where people need to be, I think a heavy degree of skepticism is well in order. I wanna.
00:57:58.050 --> 00:58:04.650
Jon Carroll: And you know. And also, Mark, let me just say, in addition to that, in addition to skepticism, it's also having a point of view
00:58:05.080 --> 00:58:07.650
Jon Carroll: on what your policy is.
00:58:07.650 --> 00:58:10.490
Mark Wickersham: Having a policy. Yeah, it's 2, right? And.
00:58:10.490 --> 00:58:13.470
Jon Carroll: And that's that should be at the family council level, or at the
00:58:13.660 --> 00:58:17.000
Jon Carroll: board of directors level, or at least at the CEO level.
00:58:17.476 --> 00:58:24.260
Jon Carroll: to ensure that you have thought it all the way through, and you got it under control.
00:58:24.440 --> 00:58:26.650
Jon Carroll: because it can
00:58:26.850 --> 00:58:28.869
Jon Carroll: ratchet out of control pretty quickly.
00:58:29.150 --> 00:58:37.869
Mark Wickersham: That's for sure. So, Jon, you were part of one of the 1st multifamily offices in the country with GenSpring right? And obviously.
00:58:37.890 --> 00:58:54.509
Mark Wickersham: I think the multifamily office model. Even the single family office, like. What I'm seeing from reports is that, expecting that that this rapid growth, with single family offices, expecting, doubling and tripling. Of that. It does seem like the family office model, whether it be the private family office or the commercial.
00:58:54.510 --> 00:58:55.030
Jon Carroll: Family, office.
00:58:55.030 --> 00:58:58.679
Mark Wickersham: Sounds like a winning model. But if you know where
00:58:59.190 --> 00:59:14.739
Mark Wickersham: you know, take give me a little bit of perspective about, you know, because you've seen this long arc, maybe a little bit longer than some other folks, because you've been at it from the Genesis. There, where do you see the industry heading, and what lessons should be learning from the past.
00:59:15.710 --> 00:59:22.810
Jon Carroll: Well, yeah, I have been involved in the in the family office industry since 1994
00:59:24.100 --> 00:59:32.220
Jon Carroll: and I was lucky enough to be hired as a Cfo. At asset management advisors. That was the name of the firm in those days. In in Jupiter, Florida
00:59:32.820 --> 00:59:39.099
Jon Carroll: the Perry's happened. Ellen Perry were the owners of it, and I became a small owner over time.
00:59:40.110 --> 00:59:49.679
Jon Carroll: and Jay Hughes was on the board of directors. So almost 30 years ago this month I had my 1st encounter with Jay Hughes at A
00:59:49.810 --> 00:59:52.081
Jon Carroll: in A in a director's meeting.
00:59:52.820 --> 00:59:53.625
Jon Carroll: and
00:59:56.510 --> 00:59:57.503
Jon Carroll: you know,
00:59:58.810 --> 01:00:01.890
Jon Carroll: in 2,003 ama.
01:00:04.000 --> 01:00:09.600
Jon Carroll: Was on the list of the top 10 multifamily offices the Bloomberg list.
01:00:10.810 --> 01:00:13.490
Jon Carroll: and of course they're gone. Ama is gone now
01:00:13.810 --> 01:00:15.529
Jon Carroll: it became GenSpring.
01:00:16.030 --> 01:00:17.359
Jon Carroll: And now it's
01:00:17.640 --> 01:00:24.650
Jon Carroll: the banks that you know. Suntrust Bank owned it, and then became truest bank. Now I think suntrust combined with another bank.
01:00:25.820 --> 01:00:26.930
Jon Carroll: and
01:00:26.990 --> 01:00:30.850
Jon Carroll: when I look back I just happen to have that Bloomberg
01:00:30.940 --> 01:00:33.860
Jon Carroll: MFO Study from 2003.
01:00:34.000 --> 01:00:35.549
Jon Carroll: I looked at it. And there's
01:00:35.620 --> 01:00:36.730
Jon Carroll: Rockefeller
01:00:37.050 --> 01:00:38.620
Jon Carroll: right is on there.
01:00:38.800 --> 01:00:39.840
Jon Carroll: Bessemer
01:00:40.250 --> 01:00:43.720
Jon Carroll: is on there. Oxford financial
01:00:43.910 --> 01:00:45.110
Jon Carroll: is on there.
01:00:48.700 --> 01:00:51.520
Jon Carroll: Those are the only 3 out of the top 10 that are still
01:00:51.980 --> 01:00:56.529
Jon Carroll: have their own name. So to answer your question. I think in the long run
01:00:57.130 --> 01:01:03.519
Jon Carroll: firms get created and they get rolled up. They get, they get merged into larger firms, and
01:01:03.840 --> 01:01:05.959
Jon Carroll: I think in in
01:01:08.070 --> 01:01:11.269
Jon Carroll: just looking at Bessemer 40, they had 40
01:01:11.340 --> 01:01:14.109
Jon Carroll: 40 billion, I guess, under management
01:01:14.330 --> 01:01:16.390
Jon Carroll: in 2003. Today, it's
01:01:16.960 --> 01:01:18.420
Jon Carroll: 200 billion.
01:01:19.400 --> 01:01:31.150
Jon Carroll: So the bigger going to keep getting bigger, I think doesn't mean there's not room for new, for new enterprise absolutely is. And in fact, I think what I've seen
01:01:32.000 --> 01:01:34.950
Jon Carroll: over the course of the last 30 years is
01:01:35.790 --> 01:01:37.560
Jon Carroll: the family office model
01:01:37.570 --> 01:01:40.440
Jon Carroll: becoming more of a retail offering?
01:01:41.610 --> 01:01:46.540
Jon Carroll: Then, you know, you don't need to be a billionaire that to get the.
01:01:46.540 --> 01:01:47.320
Mark Wickersham: And we'll bring those.
01:01:47.320 --> 01:01:47.810
Jon Carroll: Ray.
638
01:01:47.810 --> 01:01:48.500
Mark Wickersham: Down.
01:01:48.500 --> 01:01:52.410
Jon Carroll: Array of services. Now, you're not going to get the same sort of
01:01:52.900 --> 01:02:03.020
Jon Carroll: customization, or, you know, in the case of a family single family. Also, you're really getting custom. You're getting personalized service right to whatever you want as an individual. But
01:02:03.120 --> 01:02:08.059
Jon Carroll: you know, that is, that's the way the industry is moving, and they have.
642
01:02:08.360 --> 01:02:14.629
Jon Carroll: you know, all of the big firms. All the big banks have adopted this model and are pursuing because.
01:02:15.610 --> 01:02:17.249
Jon Carroll: you know, rich folks
01:02:18.250 --> 01:02:20.920
Jon Carroll: have businesses, and they
01:02:20.940 --> 01:02:39.200
Jon Carroll: they can influence other, you know, other people to to use the services that you're offering. So there's a lot of reasons why. You know, the financial institutions want to attract this segment? Very, very. And I you know I can't remember exactly the number mark. But
01:02:39.410 --> 01:02:41.700
Jon Carroll: I read the other day that that
01:02:41.740 --> 01:02:45.689
Jon Carroll: that assets under management in the family office industry now exceed.
01:02:46.220 --> 01:02:50.070
Jon Carroll: They're in the trillions. I don't know 6 or 7 trillion, or something exceed
01:02:50.550 --> 01:02:52.100
Jon Carroll: of the hedge fund. Industry.
01:02:52.500 --> 01:02:54.729
Mark Wickersham: Oh, really, that's great. Stat.
01:02:54.730 --> 01:02:59.110
Jon Carroll: Yeah, so, so I think you know over the long haul
01:03:00.095 --> 01:03:01.020
Jon Carroll: consolidation.
01:03:01.130 --> 01:03:01.930
Jon Carroll: Right?
01:03:02.556 --> 01:03:04.339
Jon Carroll: You know, rolling up
01:03:04.992 --> 01:03:08.430
Jon Carroll: and smaller firms into larger firms.
01:03:08.500 --> 01:03:11.140
Jon Carroll: and also sort of the retail.
01:03:11.140 --> 01:03:13.119
Mark Wickersham: Or a democratization of.
01:03:13.330 --> 01:03:22.520
Jon Carroll: Yeah, commoditization of, you know, investment management these days. It's almost a commodity, right? And the and the way you differentiate your offering is through
01:03:23.070 --> 01:03:25.590
Jon Carroll: these specialized services? Yeah.
01:03:25.910 --> 01:03:26.380
Mark Wickersham: Family, OP.
01:03:26.380 --> 01:03:29.329
Jon Carroll: Financial planning, right? Yeah, family office services.
01:03:29.380 --> 01:03:39.220
Jon Carroll: And you know, you know, everybody doesn't need to walk the dog, you know, a lot of people say, Well, we don't walk the dog, but but they do a whole array of financial and investment, and.
01:03:39.220 --> 01:03:43.900
Mark Wickersham: They do hire the dog Walker and do a background check on the dog Walker. But and.
01:03:43.900 --> 01:03:53.679
Jon Carroll: They'll make sure that the that all the services are being provided to the, to all the homes around the world, and so forth. So so it it is. I think a growth
01:03:53.910 --> 01:03:58.189
Jon Carroll: segment, and will continue to be a growth segment for them throughout
01:03:58.200 --> 01:04:01.979
Jon Carroll: rest of my lifetime, and probably the rest of yours, Mark. And Liz's, too.
01:04:02.130 --> 01:04:03.010
Jon Carroll: Yeah.
01:04:03.010 --> 01:04:05.321
Mark Wickersham: It's the winning model it's great to see.
01:04:05.710 --> 01:04:19.279
Mark Wickersham: This conversation has been great. I just want to wrap it up on a little bit of a more of a personal note.
01:04:19.850 --> 01:04:22.198
Mark Wickersham: Portugal versus the U.S. Tell me
01:04:22.950 --> 01:04:29.400
Mark Wickersham: you know. What's it like to live in Portugal? What do you miss about the Us? Tell me. Tell me a little bit about that kind of compare the 2.
01:04:29.940 --> 01:04:32.790
Jon Carroll: Sure. So Portugal. Small country.
01:04:32.990 --> 01:04:34.320
Jon Carroll: 10 million people.
01:04:34.650 --> 01:04:35.620
Jon Carroll: That's it.
01:04:36.010 --> 01:04:40.480
Jon Carroll: Very homogeneous. Largest immigrant group in Portugal are
01:04:40.620 --> 01:04:41.769
Jon Carroll: the Brazilians
01:04:42.730 --> 01:04:44.110
Jon Carroll: makes sense right?
01:04:44.110 --> 01:04:44.510
Mark Wickersham: One week.
01:04:44.510 --> 01:04:46.060
Jon Carroll: Part of the Portuguese Empire.
01:04:46.908 --> 01:04:51.650
Jon Carroll: And Americans make up a very don't even make the top 10 in terms of immigrants.
01:04:52.320 --> 01:04:53.010
Jon Carroll: Okay.
01:04:54.178 --> 01:04:57.940
Jon Carroll: but a very active expat community here in Lisbon.
01:04:58.240 --> 01:05:00.010
Jon Carroll: The country itself.
01:05:00.190 --> 01:05:03.720
Jon Carroll: half of its national border is on the ocean.
01:05:05.270 --> 01:05:07.840
Jon Carroll: Okay? So half of it is coastline.
01:05:08.070 --> 01:05:10.229
Jon Carroll: The other half of it borders Spain.
01:05:10.310 --> 01:05:12.600
Jon Carroll: which is not a bad border to have.
01:05:14.170 --> 01:05:14.944
Jon Carroll: And
01:05:15.790 --> 01:05:18.550
Jon Carroll: you know the cuisine is
01:05:19.690 --> 01:05:25.110
Jon Carroll: appeals to a lot of people. It's very. It's. It's a very healthy cuisine. There's a lot of fish
01:05:25.170 --> 01:05:26.839
Jon Carroll: because of, you know, maritime.
01:05:27.830 --> 01:05:36.409
Jon Carroll: And there's a lot of what I would call like fresh fruits, vegetables, that sort. So it's healthy living. How about that?
01:05:36.810 --> 01:05:43.049
Jon Carroll: The temperature north to south, colder in the north, you know, get a little
01:05:43.360 --> 01:05:48.339
Jon Carroll: up in the mountains, you get some flurries and stuff as you head south. You hit the you know you hit the Algarves.
01:05:49.170 --> 01:05:51.540
Jon Carroll: and that is warm weather.
01:05:51.871 --> 01:05:53.740
Jon Carroll: You know, almost year round. So
01:05:53.790 --> 01:05:55.150
Jon Carroll: it's a
01:05:55.410 --> 01:05:57.000
Jon Carroll: it's a great country.
01:05:57.342 --> 01:05:58.630
Jon Carroll: We live in Lisbon.
01:05:59.660 --> 01:06:01.110
Jon Carroll: We live in an in a
01:06:01.130 --> 01:06:04.310
Jon Carroll: urban environment, and that's
01:06:04.400 --> 01:06:05.640
Jon Carroll: but it might.
01:06:05.920 --> 01:06:09.840
Jon Carroll: from my point of view, the best place to retire is to an urban environment.
01:06:09.980 --> 01:06:11.489
Mark Wickersham: Do a lot of walking right.
01:06:12.060 --> 01:06:17.150
Jon Carroll: Well, yeah. And you got great public transit. Great public transportation, a lot like
01:06:17.720 --> 01:06:19.290
Jon Carroll: like Manhattan.
01:06:19.370 --> 01:06:21.669
Jon Carroll: No, you got your neighborhood. You got your box.
01:06:21.720 --> 01:06:27.580
Jon Carroll: and everything's inside this box. You can do everything you need to do within 2 blocks this way and 4 blocks that way.
01:06:29.060 --> 01:06:31.989
Jon Carroll: compared to the us. It is cheaper
01:06:32.450 --> 01:06:33.599
Jon Carroll: to live here.
01:06:34.439 --> 01:06:35.850
Jon Carroll: You know. Not
01:06:36.050 --> 01:06:38.420
Jon Carroll: crazy cheaper, but it's cheaper
01:06:38.590 --> 01:06:41.110
Jon Carroll: compared to the EU. It's cheaper.
01:06:41.380 --> 01:06:44.000
Jon Carroll: so like when we go to Spain we go. Whoa!
01:06:44.130 --> 01:06:48.739
Jon Carroll: The prices went. You know these meals cost more here than they did back home.
01:06:50.240 --> 01:06:51.110
Jon Carroll: But
01:06:51.500 --> 01:06:55.809
Jon Carroll: the one of the things that's the Portuguese people are lovely people.
01:06:55.960 --> 01:06:58.640
Jon Carroll: very open, very warm, very.
01:06:59.340 --> 01:07:00.680
Jon Carroll: They're not
01:07:00.700 --> 01:07:02.070
Jon Carroll: an angry
01:07:02.580 --> 01:07:03.840
Jon Carroll: threatening.
01:07:03.950 --> 01:07:09.400
Jon Carroll: They're very, very mellow, very chill, and it's just a great environment
01:07:09.480 --> 01:07:13.201
Jon Carroll: to be here, and the Government now is, is offering
01:07:14.090 --> 01:07:15.900
Jon Carroll: subsidies to attract
01:07:16.910 --> 01:07:18.680
Jon Carroll: Portuguese young people back.
01:07:19.100 --> 01:07:20.120
Mark Wickersham: Oh, okay, so.
01:07:20.120 --> 01:07:22.750
Jon Carroll: Yeah. Giving them subsidies for housing.
01:07:23.340 --> 01:07:24.880
Mark Wickersham: Reimmigrate back. Yeah.
01:07:24.880 --> 01:07:28.269
Jon Carroll: Yep, to inspire them to, to come back, because
01:07:28.610 --> 01:07:38.209
Jon Carroll: you know the standard living is a little bit lower here, and therefore you know, if you get an education, you're an engineer or something immediately. Go to the Netherlands and make more money right than you could here.
01:07:39.326 --> 01:07:42.890
Jon Carroll: It's a great place to live as a retiree.
01:07:43.350 --> 01:07:53.370
Mark Wickersham: I love it. I love well, I love Europe, and, you know, spend some time in Italy, and the food's great. You always feel better. One thing I kinda would miss would drive me crazy would be, you know, lack of a dunkin donuts, and not being able get coffee with half and half.
01:11:21.790 --> 01:11:33.780
Mark Wickersham: There you go. Well, this has been a great conversation, it really. It's been fun to be able to connect again with you. And you know, I think there's been a lot of great insights here. I really appreciate you sharing.
68
01:11:35.580 --> 01:11:36.120
Jon Carroll: Thanks Mark.